Sony, Nintendo, and Microsoft are much more egregious with killing products. Keep in mind, this 50% rate isn’t limited to just gaming hardware, which is another problem with citing the Google Graveyard as evidence of Stadia’s impending doom, but I won’t parse that because I’m going to show you that it doesn’t even matter. Google has canceled about 50% of its products in its 22 years of existence. Let’s talk about the Xbox Crypt, the Playstation Cemetery, and the Nintendo…another word for Graveyard. In fact, these big players in the gaming world have been doing it for years and to a much more aggressive extent than Google.
This is a good business decision.If Stadia doesn’t contribute to increased revenue, either by way of game sales, hardware sales, service sales, or more engaged users that can be advertised to, then Stadia should be killed. Simply put, if a product isn’t contributing to increased revenue, then it should be killed. If these services don’t increase user counts enough to increase ad revenue then shareholders are upset and Google has no choice but to kill the services. Of the 204 products currently in the Google Graveyard (as of ), 163 are services with ambitions to increase the number of users. Rather, they aim to increase users, to then increase ad revenue. There’s a trend with these cancelled services: they don’t generate revenue in-and-of-themselves. The more users Google has, the more people they can sell ads to. Historically, Google’s main revenue source comes from their Ads service, which relies on users. The short answer is, because those products don’t generate revenue.Ī for-profit company like Google exists to make a profit. Rather than simply reflecting on those numbers, we have to ask why a company, any company, would stop maintaining certain products. But my point is that when criticizing Google for killing off products, you’ve also got to keep in mind the many important things Google has maintained.īut me simply stating that observation isn’t enough.
#Google graveyard series
I understand that this series of events is absurd. But the notebooks came back damaged, so you called up customer service on your Pixel phone, using Google Fi phone service. Maybe you took notes while watching this video using Google Keep or a Google Doc on Google Drive, but then realized you liked writing in notebooks more, so you clicked an ad, served by Google, to buy some notebooks. You’re probably watching this video on YouTube, from a link maybe sent by Gmail, or you discovered this video in a Google search while listening to YouTube Music by way of your Google Fiber internet connection. By contrast, Google currently has 224 active apps, services, tools, and pieces of hardware, many of which are so ubiquitous you probably forgot about them. The Google Graveyard is an online repository of over 200 apps, services, and hardware that Google has launched and later killed since Google’s creation in 1998. Such is the case with the Google Graveyard.
#Google graveyard Pc
Stadia’s existence, to those devoted Microsoft, Sony, Nintendo, and PC fans probably feels disingenuous and pompous.īut sometimes the justification of that antagonism is flawed. Here’s this mega corporation, Google, trying to buy it’s way into the living rooms of gamers who have already aligned themselves to companies and platforms that have had to work hard for years to earn that alignment. Antagonism towards the unknown can be a natural reaction. Now, believe it or not, I don’t necessarily blame them. I’m going to tell you why.Įver since Google announced their game streaming initiative, called Stadia, large pockets of the gaming world have doubted its potential to succeed, and some outright hate Stadia for even existing. But the way it’s been used as a harbinger of Google Stadia’s inevitable doom is wrong.
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